Ran across this blog of a guy writing as Steve Jobs. ?Pretty funny stuff. ?However, there is some pretty sad stuff in there…like the idea that there is something “spiritual” about owning an iPad…
But let?s get back to you people who are waiting in line. I mean it?s not like you?re in Bolivia and there?s just been an earthquake and you need to line up to get food and clean water. It?s not like you?ve time-traveled back into the Depression and you?re waiting in line at a soup kitchen. And yet, in fact, that?s exactly what you?re doing. Spiritually speaking, we are living in the Great Depression, and you are waiting in line for sustenance.?. . .
The truth is, this is all about spiritual emptiness. That is why you?re standing in line. . . .
The truth is, all over the world, across every culture, there exists a sense of yearning. A kind of malaise. An emptiness. At the risk of sounding like Dr. Seuss: There is a hole in your soul. That is what we?re addressing at Apple. That is the hole we aim to fill. Sadly, as you may have begun to suspect, that hole can never really be filled. The truth is that modernity, the condition of living in our modern world, has inflicted terrible wounds on your inner self. These wounds can never be healed. They can only be treated. At best we provide palliative care. Not a cure. Because, my dear fellow human beings, there is no cure for what ails you. The products we create provide only temporary relief. Their magic eventually wears off. The sense of childlike wonder they impart will, over time, begin to fade. And then you need a new product.
Convicting as a believer, isn’t it? ?What might it be like if we tried to fill that hole with something much more meaningful than a piece of technology?
Then there is the final line that I have to keep thinking to myself to not rush out and buy the iPad with Professional Expense account monies. . .
Hold your iPad. Gaze at it. Pray to it. Let it transform you. And do it soon, because before you know it we are going to release version 2, which will make this one look like a total piece of crap.
So true. ?So very true.
Check out the entire “open letter to the people of the world here.
The Secret Diary of Steve Jobs : An open letter to the people of the world.